How to Get Professional Graphics for Your Small Business

As a small business, leaving a lasting impression is crucial. And so you need to get your hands on eye-catching graphics. But here’s the crux: you’re likely dealing with a limited budget. Before you hit the DIY road of design (that could potentially hurt your business), consider investing in professional graphic design for your small business.

Small business design is tricky. On the one hand, graphic design is vital for your business and brand recognition. On the other hand, you don’t have a solid income yet, let alone a sizable design budget. 

So, what should you do? We’ll discuss several options for getting graphic design for small businesses. 

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Why do small businesses need graphic design?

Graphic design for local businesses may not seem like a priority. Nothing could be further from the truth.

Here are some of the key graphic design benefits that you should definitely consider. 

1. Invest in graphics to save time and money

Investing in professional graphic design services for small businesses early on can save time and money in the long run.

A great visual identity will help you build a connection with your target audience. High-quality ads will boost your conversions. And things like professional social media templates can speed up your content production and increase your reach.

2. Stand out from the crowd

Picture this: you’re meeting 100 potential buyers face-to-face, and you only have a split second of your time. You wouldn’t think twice about spending effort on how you look, what you’ll have to say, and how you’ll convey this message, right? Dressing up your brand to look presentable to potential customers online should likewise be a no-brainer.

Scroll-stopping graphics will help you stand out from the vast mound of brands you’re competing with.

3. Transform your business into a brand

The way your business is perceived depends on your graphics. You need high-quality, consistent visuals that resonate with your target audience. 

Your small business design holds power to turn your business into an established brand. By visually communicating who you are and what you’re all about, you’ll form a connection with your customers.

4. Boostconversion rates

We’ve already mentioned that one of the biggest benefits of good graphic design are more conversions. But let’s dig a bit deeper into that.

Graphic design is more than just a flashy advertisement that gets people on your landing page. Once on the page, a great UI/UX design will help them convert. In the real world, people tend to choose products with nicer packaging. So this is an area where design can directly affect your small business’ profit.

Graphic design for small businesses: the essentials

Now that you know why you need it, here’s what you might need as part of the graphic design package for small businesses.

Brand identity

You should always start with a logo design, but that’s only the beginning. A professional designer can create detailed brand guidelines that include your brand colors, typography, images, and all other design elements used to design brand visuals.

This will help you produce consistent, quality graphics that will help you connect with your audience. 

Web design

43% of consumers always look up a business online before visiting it in person. So if you’re thinking that you don’t need a website, think again. 

There are many different ways to get web graphic design services for small businesses nowadaysL from big companies to budget-friendly website builders. So, there’s really no reason why your small business shouldn’t have the stunning website design it deserves!

Marketing and advertising 

From social media posts to flyers - you can promote your business in different ways. Great design is always your biggest ally, as it ensures people will notice your offer and marketing messages. 

Packaging

We’ve already mentioned that people often make purchasing decisions based on packaging. However, professional packaging design also means your products are adequately protected and designed with the right materials in mind.

Where to find graphic designers

Once you get the gist of what you like, dislike, want, and need, it’s time to find a graphic designer. You have an array of options when it comes to collaborating with a designer:

In-house graphic designer

In-house designers know a brand inside and out and provide consistent, reliable graphic design for small businesses.That all sounds great until you find what the average salary is.

According to the U.S. Bureau of Labor Statistics, the annual wage of a full-time graphic designer is nearly $60,000.

Additionally, an in-house graphic designer comes with a lot of overhead costs, which you might not be able to afford as a small business. Therefore, hiring an in-house designer might not always be the best solution.

Freelance graphic designer

Hiring a freelance designer means you’ll have someone work flexible hours without taking up additional office space. 

A whopping 90% of designers work in the field of freelance graphic design (IBISWorld). So, you’ll have no trouble finding versatile skills

Freelancers are often an affordable short-term option, and with the big pool available, you’ll have no trouble finding versatile skills. In the long term, freelancers can become quite expensive. On top of that, managing freelancers is time-consuming.

Design agency

A third option is hiring a design agency. These agencies take away the hassle of managing designers, don’t take up office space, and offer a wealth of knowledge and skills. We hate to be the bearer of bad news. However, a premium service like this comes with a premium price.

Design agencies are most likely not a viable option for any small business. It’s expensive, whether you have short-term projects or long-term design needs.

Subscription-based graphic design

We saved the best for last, as in our humble opinion, this is the best option for small businesses. Subscription-based graphic design offers graphics for a flat monthly fee.

For the monthly price of about $500 to $1,200, you can get all your small business graphics. Many services also add multiple revisions and project management to the mix!

Our own service is one of the top-rated unlimited design services out there. And our graphic design package for small businesses includes everything from web design to custom illustrations! Submit and manage all your design requests through our custom app.

Join thousands of small business owners already using our service. Pick a pricing plan and submit your first request - you’ll get your first draft back tomorrow!

Or book a free consultation for a platform walkthrough and pick the most suitable plan for you with the help of one of our representatives.