How to Get Affordable Digital Marketing Design?

Trying to fit a lot of digital design into your tight marketing budget? Discover some simple ways to get affordable digital marketing design and boost your online presence.

Traditional digital design agencies can charge thousands of dollars to create your marketing graphics. Their services usually include things like search engine optimization (SEO), keyword research, consultations from marketing experts, running of online marketing campaigns, etc.

But what if you’re a small business owner who does marketing in-house, and just need help with design? 

Here are some smart ways to slash your digital marketing design costs!

Alternative digital marketing design services

Traditional digital marketing agencies aren’t the only way to go. Here are a few great options to consider.

ManyPixels

With our unlimited design service, you can request as many many designs as you want for a flat monthly fee. Whether you need ads for a pay per click (PPC) campaign, social media visuals or landing pages - we’ve got you covered!

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Starting at just $549 a month you can get everything you need for all your digital marketing campaigns!

DIY design platforms

Canva and many others like it (Crello, Snappa, Visme, PicMonkey, etc.) can be a great marketing tool if you have some elementary knowledge of graphic design.

You can customize hundreds of templates or create something from scratch (Canva also provides size guidelines for different types of visuals).

Of course, the designs you produce won’t be as good as something a designer would make. Still, unpaid social media marketing, email banners, or visuals for your blog posts can be more forgiving than, let’s say, a logo and brand identity.

Royalty-free illustrations and photos

Another thing that can help you save on design and marketing services is to use free illustrations and photos. 

You can use royalty-free visuals for content marketing and social media from platforms like Unsplash or Pexels. You can also use our vast illustrations market, with thousands of free vector illustrations.

Actionable tips

Now you know how to get more affordable digital marketing design. But here are just a few actionable tips to add to your digital marketing strategy!

Design drafts and templates

When you are still in the process of building your brand or have an agency or designer hired, a good thing to do is create design drafts or templates that you can later repurpose or reuse. 

For example, custom backgrounds for social media posts, one or two color visuals that you can later add text to for email banners, and illustrations or icon packs are great assets you can repurpose time and again.

Repurpose existing designs

There is a good chance that you have existing designs that you have used as a blog cover or social media post that have the possibility of being reused. 

Repurposing designs has another hidden benefit. It helps you achieve a consistent brand look across all marketing platforms, and create a more memorable brand image. 

Show social ads to multiple audiences

In social media marketing, people often do A/B testing with different visuals. However, you can also test the same visuals on multiple audiences or even retarget an old social campaign to a new, fine-tuned target audience.

So, before asking for a new look on your set of visuals, test the waters with different groups of potential customers. Perhaps the design isn’t the problem.

Use Google my Business and Google ads

When it comes to marketing on search engines, Google my Business is an amazing and free platform that rarely requires digital design. You can post pictures of your brick and mortar premises if you have them or of your products and services.

Partner up with influencers

Last, but certainly not least,you can save on digital marketing design costs by working with influencers. Of course, you’ll have to pay the influencers themselves. But, you can leave it to them to create posts that promote your products and services. 

Latest research also shows that micro influencers (who also charge more affordable rates) have much better conversion rates than those with thousands of followers in their ranks.

Conclusion

High-quality marketing visuals can help you build relationships with your customers, increase leads and sales, and ultimately, your profit.

So, it pays to hire a professional designer for your digital marketing needs. 

If you don’t wish to pay thousands of dollars or waste hours on sloppy DIY solutions, we can help! Try our unlimited design service today and get your marketing materials in just 1-2 business days.

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The service is fully flexible, so you can scale up or down as you go. Have a major campaign coming up? Pick a plan that supports double the output. Are you in the middle of a slow season and want to save up some money? Pause your subscription without any extra costs!

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You can also book a free 1:1 consultation for a chance to ask us any questions!