Amazon Listing Image Size Guide for 2025

Want to earn more selling products on Amazon? Then start with the basics. Discover the best image size for Amazon listings, as well as a few helpful tricks to make your products pop.

In 2023, US-based amazon sellers sold over 4.5 billion items, and 60% of the sales came from small to mid-sized businesses. However, with over 9 billion active sellers worldwide, you still have a lot of competition to beat. 

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One critical factor for success is the quality of your product images. Amazon listing images are not only a primary method for attracting customer attention, but they also play a pivotal role in driving conversions. In fact, studies have shown that high-quality photos and product images can increase conversion rates by up to 30%. 

Let’s begin by explaining what is an Amazon listing image, and move on to discover the best image sizes for Amazon listings. 

What is an Amazon listing image?

An Amazon listing image is the visual representation of your product on the Amazon marketplace. It’s the image that appears on the marketplace page as well as your own Amazon product page.

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Key functions of Amazon listing images

1. Attracting attention: clear, high-resolution images can make your product pop against competitors.
2. Communicating quality: A high-quality image suggests that the product itself is reliable and of high quality.
3. Showcasing Key Features: Through angles, zoom features, and sometimes infographics, listing images highlight critical features, dimensions, or unique selling points of the product.
4. Building trust: A professional Amazon listing image doesn’t just signal a good product. It also suggests you take your business seriously and signals to potential customers that they can trust you.
   

Best image size for Amazon listing

Amazon has detailed guidelines that sellers must follow regarding image resolution, aspect ratio, and acceptable image file formats. 

Here’s a quick rundown of all the Amazon product image sizes and requirements. 

Image resolution and pixel dimensions

• Minimum resolution requirements:
  Amazon requires that the main product image have a minimum resolution of 1000 pixels on the longest side. This is critical because images of this size allow customers to use the zoom function, enhancing their ability to examine product details closely.
  
  
• Recommended resolution:
  While the minimum is 1000 pixels, many experts recommend uploading images that are at least 2560 pixels on the longest side. This recommendation isn’t arbitrary; a higher resolution image not only improves the zoom functionality but also ensures that your product looks clear and detailed, even on high-resolution screens. Moreover, a sharper image may lead to higher conversion rates, as shoppers can see more of the intricate details of the product.
  

Aspect ratios

• Square format (1:1):
  For many products, the ideal aspect ratio is a perfect square, meaning the width and height of the image are equal. This ratio is most common for the main image and ensures that your product is centered and displayed consistently across different devices and Amazon’s interface.
  
  
• Rectangular options:
  Depending on the type of product, some sellers may opt for a rectangular image to better capture the product’s dimensions. However, it’s crucial that even these images adhere to Amazon’s guidelines, ensuring that the product fits in at least 85% of the image frame. This requirement prevents the use of excessive negative space, which could detract from the product’s appeal.
  

File formats

• JPEG (.jpg):
  JPEG is the most widely accepted file format for Amazon listing images. It provides a good balance between image quality and file size, ensuring that your images load quickly on the site without compromising visual clarity.
  
  
• TIFF (.tif):
  TIFF files are another acceptable format. They support higher color depths and can be ideal for products where color accuracy is paramount. However, the file sizes can be considerably larger, which may impact upload speeds and storage considerations.
  
  
• PNG (.png):
  PNG files are also acceptable, particularly if your product image contains text or needs to maintain a transparent background. PNG images maintain high quality without the compression artifacts that sometimes appear in JPEG images.
  

Guidelines on backgrounds and color

• Pure white background:
  Amazon mandates that the main image should have a pure white background (RGB 255, 255, 255). This requirement helps create a clean and professional look and ensures that the product stands out. A white background minimizes distractions and creates uniformity across the platform.
  
  
• Consistency in branding:
  While the main image should strictly follow Amazon’s guidelines, additional images can sometimes be used creatively to show the product in use, provide context, or highlight features.
  

Tips for creating the best amazon listing image

Using the best image size for Amazon listing is only the first step. If you want to make sure your Amazon product listings get as much attention as possible, here are a few handy design tips to follow. 

Invest in professional photography

If your budget allows, consider hiring a professional photographer who specializes in product photography. Professional photographers understand the importance of lighting, composition, and post-processing. Their expertise can make a significant difference in the overall quality of your images, ensuring that your product looks its best.

Utilize high-quality Equipment

If you don’t want to pay for a professional photographer, investing in professional equipment is a solid alternative. 

While smartphones today come equipped with excellent cameras, a high-quality DSLR or mirrorless camera can provide you with more control over settings like aperture, shutter speed, and ISO. These controls are essential for achieving the sharpness and depth of field required for standout images.

A tripod can also help you to get the right angle, and professional looking product photos. 

Master a photo editing software 

There are many photo editing and design software to choose from. However, for detailed photo editing Adobe Photoshop is probably the best choice.

You can also use free tools like Canva to make basic adjustments. However, professional tools also allow you to edit and replace the background to fit with Amazon’s strict guidelines. 

Use additional images to highlight product and features

 While the main image must adhere to strict guidelines, supplementary images can show the product in use or within a lifestyle setting. Contextual and lifestyle images help customers visualize the product in real-world scenarios, thereby increasing its appeal.

You can also showcase the product from different angles, and even create small infographics to highlight special features, dimensions, or benefits of your product. These annotated images can help convey complex information quickly and are particularly useful for tech products or items with multiple functions.

Test and iterate

Once your listing is live, don’t be afraid to experiment. Use A/B testing to determine which images perform best. Slight adjustments in image size, composition, or even color balance can have significant effects on conversion rates.

Pay attention to customer reviews and feedback regarding your product images. If several customers mention that a particular feature isn’t clear, consider updating your images to better highlight that aspect.

Amazon periodically updates its image guidelines to ensure a consistent and high-quality user experience. Regularly review these guidelines to ensure that your images remain compliant and continue to perform well on the platform.

A little design knowledge goes a long way

We’ve mainly talked about product images on Amazon that require high-quality photography. However, certain products, such as books and handmade crafts also require well-thought out graphic design.

A basic understanding of design principles such as contrast, balance and proportion can also help you create and edit photos that will stand out in search results. 

Moreover, remember that additional images are a great way to promote specific features. In these cases, you can do a lot more with the help of a skilled graphic designer, such as create mockups, or beautifully designed product specifications.

Of course, certain products that are commonly sold on Amazon, such as books, and stickers, will require the help of a professional graphic designer from the get-go. In these cases, it’s vital to create the best Amazon listing image that will adequately reflect the quality of the design even in the somewhat small format that Amazon requires.  

Conclusion

We hope this helped you understand what’s the best image size for Amazon listings, and how to make sure your products reach the right audience.

Whether you need just your Amazon listing graphics, or a whole ecommerce website to take your business to the next level, we can help. 

ManyPixels offers subscription-based design services, starting at just $549 a month. Get a team of designers at your disposal, with diverse skills for all your design needs!

Take a peak at our vast portfolio of book a free consultation to see how we can help your online business grow!