15 Best Marketing Agency Social Media Accounts to Follow

No business nowadays can survive without a social media presence. But, just like in any other aspect, there are some that survive, and others that thrive. Discover some of the best marketing agency social media accounts and what you can learn from them.

If you’ve ever considered partnering up with a social media marketing company, you’ve probably wondered about their creativity and expertise.

It’s not always possible to get what you need from portfolios and client testimonials. However, those that offer social media marketing services to others have to master their own social media presence first.

While many of them use social media to showcase the work they deliver for their clients, others tell their own stories through game-changing creativity and design skills. In a way, they treat their company as a client and use social media channels to increase brand awareness and promote its business philosophy, imagination, and design skills.

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Here are 15 of the best agency social media accounts.

MOM (Mad Over Marketing)

“The good, bad, and ugly of advertising. We applaud the best, and make fun of the rest!” is the statement one of the most influential and award-winning creative agencies from India has on all its social media handles.

Founded in 2012, MOM has generated consistent growth on all channels with its storytelling approach, engaging messages and fun, yet value-driven content. What started as a small business run by a student at Xavier School of Management has grown to be one of the top names in the media and marketing industry.

With an incredible 1.6 million followers on Facebook, MOM has proven that content is the best tool for growth on social media platforms. A global audience follows the page because of the pure value - fun, entertaining, and informative mix-media content.

Without a doubt, some creative marketing agencies are reinventing social media. If you are in the business of ideas, creativity, and marketing services, it's wise to learn from the best. Learn all about marketing to elevate your game and become a top player in the industry

This conceptual feed narrates every campaign in three images. However, to enjoy this concept, one must visit their handle to see the entire feed.

MOM has created templates for its visual content that guarantees brand recognition. The color palette of the content is instantly associated with the brand.

Turquoise, white and black is even more striking on MOM’s Instagram feed. One can’t help but wonder if their art director consciously chose neon turquoise as the dominant color to create a distinct and easily recognizable brand identity.

In our opinion, the watermarked logo on the bottom of every post might have been necessary for brand recognition at the beginning of their social media presence, but today MOM is a colossal brand. They can certainly do without it.

What we love the most about this handle is how it uses Instagram carousels to take the viewer on a journey through storytelling. Every image carries a bite-sized piece of text that encourages you to swipe for more information.

360I

360I is behind the seriously creative Oreo Instagram account. This agency does incredible work for their clients, and they put that same creativity into their social media account.

What we admire the most about 360i’s Instagram (besides their creative work for some great brands) is how much fun they have at the office. They regularly post intriguing photos of their employees and working environment. Looking at those images, one can’t help but feel a bit envious of how much fun the creative team has at the office.

Red  Antler

Check out Red Antler's Instagram if you like creative graphic design. Most of the designs you see are actually client work, but these cutting-edge creatives also use use their own content to flex their design skills.

For example, instead of sharing this marketing report in the form of a carousel, they created an engaging Reel inviting visitors to view the whole thing on their site.

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Iron Roots

If you are an aspiring influencer or digital marketer, you have to follow Iron Roots on Facebook! Their content is full of helpful tips and tricks for the most effective dollar-in-dollar-out campaigns on all social media platforms.

Iron Roots is a data-driven, creative agency that has worked with global brands like Netflix and Warner Bros, and they are generously sharing their experience and insights with the rest of the world on Facebook.

BSSP

BSSP’s Instagram feed is a mix of candid photos of employees in their day-to-day activities and a tasteful presentation of their work. BSSP is a people-centric company that supports and celebrates its creative force, while at the same time, it has a lot to show about what they do.

AKQA

Check out this Instagram handle if you like creative and inspiring ads, promotional videos, and graphic design. AKQA's is using Instagram as an extension of its fantastic portfolio.

When devising a marketing plan, make sure you think about strategies that align with your business goals. For most creative agencies, social media platforms are the best place to showcase work, and impress potential clients.

Razorfish Health

This digital marketing agency provides advertising, medical communications, and digital marketing strategy for its clients. One look at their Instagram feed, and you are immediately drawn into their world of innovative design, clever use of colors and typography, and messaging infused with optimism and hope.

With locations in New York, Philadelphia, and Chicago, and a pretty large creative team that delivers tremendous work for their clients, Razorfish Health has a lot to show on Instagram, from award-winning work to big smiles on the faces of their happy employees. Even the interns are in the spotlight with their own hashtag #RFHIntern.

This is a great example of how creative agencies can use social media to build a company culture.

Huge

Reposting the right content can be a great tactic for managing social media. You can learn a lot from Huge’s LinkedIn account. Simple reposts get a lot of attention and engagement, and at the same time saves your social media management team a lot of time. 

Cohere

At Cohere, design is everything, and that passion is easily spotted on their Instagram account. 

Their Instagram account is an extension of their portfolio where they curate their proudest projects and team highlights. It’s also a good reminder that a consistent social media design doesn't have to be uniform. However, as  you will see from the diverse posts and photos, they all follow the same art direction, which gives the profile a professional look.

Edelman

With 6000 people in 60 offices worldwide, this award-winning PR agency delivers communication strategies for some of the biggest global brands.

Their motto, "Impact is what we deliver. Quality is how we deliver it." is reflected on their Facebook account, but that professionalism is not presented in a forced, formal manner. Their company announcements, job posts, and other usually dull corporate news are anything but boring.

R/GA

This global ad agency behind some of the most talked-about campaigns for Nike, Google, and Samsung is killing it on X. 

With a lot of pop culture references, industry insights, and humor that hits all the right spots for their target audience or anyone in the industry, no wonder this account has 176.2K followers.

COTW (Campaigns Of The World)

We saved our favorite account for the last. While COTW is not actually a marketing agency, it is an account dedicated to showcasing and celebrating the world's best campaigns and advertising projects delivered by ad or social media marketing agencies. If you are working in the creative industry or simply love advertising, you need to follow this profile.

"A scroll of quality in the age of quantity" is their motto, and they stay true to it on their Instagram feed.

Without a doubt, some creative marketing agencies are reinventing social media. If you are in the business of ideas, creativity, and marketing services, it's wise to learn from the best. Learn all about marketing to elevate your game and become a top player in the industry.

Ubiquitous 

Unniqutuos is an LA-based agency specializing in TikTok and influencer marketing. However, while their TikTok and Instagram accounts are certainly excellent in their own right, one channel they excel in is YouTube.

Many agencies overlook this platform, as its usually not that useful for B2B businesses that are their clients. However, YouTube is an excellent platform to share some knowledge and prove that you’re the marketing expert you claim to be.

Ubiquitous regularly share short videos about hot topics like social media ads, trends, and how-to tips that are relevant to their audience.

Pair that with consistent YouTube thumbnail design to show professionals, and you’ve got yourself a stellars agency social media account that many prospective clients will want to follow. 

Viral Nation

Viral Nation is a leading social media agency, founded way back in 2014 in Ontario. Their impressive client list includes the Golden Globe Awards, Uber, Meta, Urban Outfitters, and many more.

So, how about their own agency social media accounts?

They have a pretty consistent social media presence on all platforms that focused on knowledge-sharing. As experts in social media management services, it makes sense that many of their followers and prospective clients would be interested in their tips, tricks and insights.

However, they don’t just reshare the same content across all platforms. This is a great example of repurposing content, as well as creating similar content in the same style.

For example, they use TikTok for short snippets and insights, usually answering a specific question, like “Why brands are moving away from trend jumping”, or “How do consumers hold brands accountable”.

On YouTube, the videos are slightly longer offering practical tips for marketers, such as how to use LinkedIn tools, or how to create the first Instagram post.

Finally, while they also reshare some of the TikTok content on Instagram, you’ll also see plenty of carousel posts like these, that pack all the necessary information in quick and easy format.

The Goat Agency

This London-based agency is a leader in influencer marketing. The founders of Goat created the agency back in 2015, after working brand-side for a social media network in 2012.

They certainly have some of the best agency social media accounts for one simple reason: continuity on all active platforms.

Of course, you might not have the budget to create as eclectic and engaging content as an agency of this size can. But, if you’re looking to brin your social media game to the next level, it’s advisable to pour your efforts into a limited number of channels.

This way you can ensure that you produce quality content people will want to stick around for. 

Of course, they also have a very active LinkedIn presence. This platform is used primarily for sharing company announcements and achievements, and occasionally big insights and trend predictions.

Final word

Whether you have an agency yourself, or run a small business - we hope this list helps. Use these ideas and strategies to improve your marketing efforts, and perhaps even amp up conversion rates through social media.

Before you can decide on a specific course of action, make sure you have a detailed social media strategy and specific goals you wish to achieve. This will help you keep your efforts better focused, and keep a detailed track record of your performance.