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Best Small Business Websites for Your Inspiration

A functional and cleverly designed website is a powerful tool in any business’s arsenal, but especially so for a small business. Get inspired with this collection of some of the best small business websites, and even discover how you can create one yourself.

Web design
July 3, 2024
13
min

Table of Contents

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For any business, a good, solid website is a must. Not only is it your base of operations online, but it’s the first impression a potential customer gets of everything you stand for. There’s a lot on the line when someone clicks your link, especially for small businesses.

Now, this isn’t a call to freak out about your small business website design. Instead, it is an invitation to take a look at some of the best small business websites and draw inspiration from them.

So with that said, and whether you’re an established business looking to revamp, or one that’s just getting started, here are some of the best small business website examples.

The Top Small Business Websites in 2024

1. Piboco

Piboco is a great example of how a small business can create an engaging and effective website. Designed for an interactive reading app for children, its homepage strikes the perfect balance between playful and professional, with bright, simple geometric shapes and easy-reading copy.

Right from the start, visitors know exactly what the site offers, thanks to short, clear messaging that gets straight to the point. Below the introduction, a bold call to action CTA encourages users to download the app immediately, making it easy for visitors to take action.

The navigation is intuitive, with a clear menu and a logo that leads back to the homepage. There’s even a convenient language switcher, letting users effortlessly toggle between three different languages.

The website is just as engaging on mobile devices, offering animations and a welcoming screen to enhance the user experience. It’s a great reminder that small businesses can make a big impact with thoughtful, user-friendly design.

2. Puffin Packaging

Puffin, an eco-friendly packaging company, showcases how a well-designed logo can tie a small business website together. Their logo design is one of the highlights of their website, appearing not just in the header but also as the browser favicon and even within product images, reinforcing brand identity throughout the site and various product pages.

What truly puts Puffin Packaging at the top of this list is its consistent and approachable brand voice. The website copy is light-hearted and conversational, using playful expressions like “If you’d like to pop ‘round just let us know and we’ll put the kettle on,” making the brand feel warm and personable.

This friendly tone even carries over to their testimonials section. Rather than sticking to traditional customer reviews, Puffin adds a fun twist by sharing enthusiastic “feedback” from pets. It’s a clever touch that makes visitors feel connected and keeps the site engaging. Who doesn’t like to see happy cats and dogs?

3. Bowery

Bowery’s website invites visitors into a fresh, engaging experience that beautifully showcases their urban farming mission. It not only introduces visitors to their products but also walks them through the core values behind the brand.

This is an important consideration for any small business, wanting to attract a target audience with the same interests/beliefs. 

Interactive elements like smooth motion graphics and strategically placed CTA buttons come together to create a dynamic browsing experience that draws users in.

FInally, the site’s design makes great use of white space (or blue, in this case), ensuring that the content remains easy to navigate and visually appealing.

4. Ception

Ception, a tech-driven brand revolutionizing vehicle navigation, is one of the best small business website examples, showcasing its innovative spirit through a sleek, one-page design. The strategic visuals and clear and informative copy reflects the company’s forward-thinking mission.

The site design is somehow both elegant and cutting-edge at the same time. A floating navigation bar allows users to explore effortlessly, while a parallax background adds a sense of depth and movement.

Ception’s strong brand identity is highlighted through a cohesive color palette and visuals that emphasize its advanced technology. Large headers and bold buttons help in guiding visitors smoothly toward key actions.

5. Qyrus

Qyrus’ website is a delightful blend of modern design and professional charm, making it one of the best small business websites out there. The refreshing color scheme of purple, white, and green creates a soothing atmosphere that invites visitors to explore.

As you scroll, you’ll notice how the elegance of the design continues seamlessly, with each section thoughtfully organized and decorated with distinct backgrounds that add a playful touch. The typography is crisp and easy to read, too. 

But Qyrus’s story doesn’t end with their website! Their engaging narrative continues with their social media design, like Instagram. There, they share vibrant visuals and stories that reflect their mission and connect with their audience on a more personal level. It’s a wonderful way for them to foster a community and invite everyone to be part of their journey.

6. Magic Spoon

Magic Spoon has reimagined breakfast cereal, offering a deliciously high-protein, low-carb, grain-free, and keto-friendly option. Their website is like stepping into a whimsical wonderland, blending nostalgia with a sense of magic that instantly delights visitors, making it one of the many good small business websites out there.

As soon as you arrive on the homepage, you're greeted by a vibrant and energizing color palette that perfectly reflects the joy of their products. Customer reviews take center stage, providing reassuring social proof that showcases the quality and effectiveness of their offerings. It’s not just about what they say; it’s about what happy customers are sharing!

The thoughtfully designed call-to-action buttons are both eye-catching and cleverly placed, enhancing the user experience by guiding visitors effortlessly toward their next steps. Whether you’re curious about trying their cereals or looking to make a purchase, Magic Spoon makes it easy to navigate your journey with a sprinkle of fun!

7. Fat Cat Creamery

Fat Cat Creamery is possibly one of the best local business websites out there. It’s an odd fusion of cats and ice cream, but it perfectly captures the quirky essence of the brand. The charming illustrations, featuring everything from amusing cat characters to delightful ice cream icons, create a cheerful and engaging atmosphere that reflects their unique style.

On the homepage, visitors encounter vibrant content blocks and appealing images that serve as inviting alternatives to the usual menu layout. A simple click reveals a wealth of information about the tasty treats Fat Cat Creamery offers, showcasing how to effectively create a business website that is both fun and functional.

The site’s soft color palette and beautifully shot product photos foster a warm, welcoming environment, while interactive elements encourage exploration and discovery.

True to its feline theme, the clever copy and imaginative names for the ice cream flavors serve as a playful reminder that in this eccentric space, the cats are in charge!

8. Wisr

Finances don’t have to be boring. At least not with Wisr’s website, which flips the script by turning the typical personal loan experience into an interactive adventure. As you scroll through the homepage, you’re taken on a playful ride, much like following a marble through a maze. Along the way, you learn about Wisr’s services in a way that’s as engaging as it is informative.

Whether you see this playful design as a metaphor for the unpredictable journey of financial planning or just a creative visual element, it makes Wisr one of the best small business website examples out there. It's a beautiful website that stands out in a memorable way.

One clever feature is how the site remembers where you left off. When you return, a friendly prompt invites you back to the page you last visited, making it easy to pick up where you left off. It’s a thoughtful touch that helps guide users smoothly along their financial journey.

9. Sweet Dreams

Sweet Dreams may be in the business of better sleep with their CBD and melatonin products, but their website is anything but snoozy. The homepage greets visitors with a calming mix of 2D and 3D illustrations, smooth scrolling animations, and interactive elements that immediately set a relaxing tone. 

Scattered throughout are informative sections that blend seamlessly with product links, so both curious browsers and hesitant shoppers can learn exactly what they’re buying and how it all works. This thoughtful design ensures that visitors have a clear understanding of their options before heading to the online store.

The About page takes it a step further with inviting visuals and reassuring copy, designed to make visitors feel comfortable and confident in their choices. This approach extends across all of their web pages, creating a welcoming and soothing online experience that aligns perfectly with a brand focused on relaxation.

10. Aroz Jewelry 

When you visit Aroz Jewelry’s website, you’re greeted with an inviting atmosphere that feels like stepping into the pages of a beautifully designed brochure or catalog. The site features eye-catching typography and smooth transitions that beautifully narrate the brand’s story, drawing you in from the moment you arrive.

The layout is basically a virtual showroom, filled with impressive product images that give potential customers a real sense of how the jewelry would look in everyday life. By incorporating generous whitespace and a natural color palette, the website creates a warm, grounded aesthetic that aligns perfectly with the brand’s down-to-earth persona.

11. Dingman Pools

Dingman Pools, a pool contracting and construction company based in New York, has a website that immediately catches your eye with vibrant images of stunning pools. The visuals aren’t just beautiful—they give you a clear sense of what Dingman Pools is all about from the moment you land on the site. I mean, who doesn't want to dive right in?

Navigating the website is a breeze. Everything you’d want to know is easily accessible, from contact details to financing options. Testimonials are also showcased, helping to build trust with potential customers. As you scroll down the homepage, a request-a-quote form appears, making it simple for visitors to fill in their contact information and take the next step.

The website also features must-haves for a small business: a section highlighting their services, a gallery of completed projects, glowing customer testimonials, and certifications that reinforce the company’s credibility.

What is the Best Website Builder for Small Businesses?

Saying that you need a good website is one thing. Actually building it is another. Choosing the right platform or partner to help in this endeavor can be a crazy headache, but don’t let it stress you out.

To make this process a little easier, we’ve compiled a short list of tools to help you get the ball rolling. So, what is the best website builder for small businesses? Take a look below.

1. Shopify 

If you're searching for the best website builder for small business, and your focus is on selling products and turning visitors into customers, you’ll need a platform designed specifically for e-commerce. A builder with strong sales features like inventory tracking and multichannel selling is essential.

For small businesses looking to sell online, Shopify is a comprehensive solution. It's packed with useful e-commerce features, such as abandoned cart recovery, tax calculation, and discount code options. These tools are ideal for businesses with more complex inventories or plans to expand their product lines.

However, if you only have a few items to sell, Shopify may offer more than you need. The platform shines when used by businesses that can fully take advantage of its powerful sales tools, which are most beneficial for larger or growing inventories.

Shopify Pricing

Shopify has 4 main pricing options, ranging from just $29/month up to $2,300/month. As we stated just above, tons and tons of features come with each package. If you decide to go down this route, make sure you find the offer that best suits your needs.

2. Wix

Wix is a great option for those looking to promote your business online and grow your audience. Need help with search engine optimization SEO? Wix can do that, too. It’s a solid website builder that can do more than just help you create a site—it actively supports your marketing efforts and helps you expand your reach.

One of the best things about Wix is that most of the tools are ready to go right from the start, and you can begin building your site for free. Of course, upgrading to a premium plan lets you remove ads and unlock even more advanced features, but it's nice that you can get started with no initial cost.

Wix Pricing

Again, you can get started for free, but some premium features might interest you. Paid offers start at just $17/month, and go up to $159/month.

3. Squarespace

If your small business wants to make a statement with a beautifully designed website, Squarespace is a fantastic choice. It offers a wide variety of templates and sleek design elements that allow you to create a visually stunning site.

Squarespace may not be the best website builder for small businesses, but it does offer something that not many of its competitors do: a drag-and-drop editor but with a twist. It uses a helpful grid system to snap elements into place, ensuring everything stays neat and aligned. It honestly feels a lot like the Canva editor, but for websites. 

While it might feel more structured than other builders, this feature actually makes it easier to create a polished, professional look. And with the quality of their templates, it’s hard to design anything that doesn’t look great.

A Better Option for Website Design

As awesome as the websites are above, they’re not easy to make. The website-building tools that we mentioned are also pretty intuitive, but they don’t instantly make you a web designer.

If you’re looking at creating a small business website or revamping an existing one, your best bet might be enlisting the services of a dedicated design team like ManyPixels.

ManyPixels is a subscription-based design company that can help you with all your web design needs, from small businesses to enterprise-level solutions, the dedicated design team is ready to take on any challenge and deliver a stunning website every single time.

Starting at just $549 per month, you get access to unlimited designs. Graphic designs, illustrations, and, of course, web designs are all included, and you can expect a quick, 1-2 delivery per design.

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Conclusion

Even for a small business, a good website can make a big impression. The examples listed above are just a few of our favorites, but there certainly isn’t any shortage of amazing ones out there. 

If you really want to nail your small business website design from the get-go, consider going with a design service like ManyPixels. Instead of juggling the hassle of finding the right style and the stress of creating it on your own, you can put all the worry in the hands of a professional that can get it done quickly, beautifully, and on a budget.

Zach is a content and SEO strategist with an affinity for cars, tech, and animals. He runs a SaaS content agency, and when he's not typing, he runs his small-scale farm at home.

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