50 Best Websites That Are Killing It In 2025

Nowadays, every business needs a website. But what makes a website really good? The difference between the best websites and the rest can be enormous. Let’s explore the best websites in 2025 and what makes them successful.

From small businesses to multinational corporations, organizations across the globe recognize the vital role that website design plays in establishing an effective online presence. 

But why is that? Here are some reasons why a beautiful website can also mean a more successful business.

• According to Stanford Web Credibility Research, 75% of site visitors judge a company’s credibility based solely on the design features of the website.
• According to a study by Zippia, 88% of users do not return to a website if they have a bad user experience.
• If you have an online store, you must pay extra attention to page designs because, according to Brandignity, 42% of users will not buy anything from a poorly designed website.

So, the best website designs quickly deliver the necessary information and effectively communicate their value proposition. 

Along with that, you must have a fast-loading website that’s optimized for mobile devices. The website must have an SSL certificate to keep user data safe and a contact form to collect leads. 

Here are the best websites to take inspiration from and make your website effective for your business.

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Girlboss

This is an ecommerce website and an online community targeted toward women. The most remarkable thing about it is how well it speaks to its target audience. The fun color scheme, photos of real women from their community, and playful design elements create a powerful sense of brand identity. This ecommerce website design was built on Shopify.

Knapsack Creative

This Squarespace website design agency really hits the nail on the head with a web design that’s both simple and fun. This website is a masterclass in how small elements, such as illustrations and image backgrounds, can make a simple template stand out.

Grette

This is a business law firm, so it is essential for the website to exude professionalism and inspire trust with potential customers. 

The minimalistic design creates a sense of trust, as well as the professional headshots of the team. However, the best web page element is the search bar at the top of the homepage, which urges users to search for attorneys and navigate easily through the website, leading to an enhanced user experience.

Curious & Curious

Let’s switch gears with a website that’s nothing if not intriguing. This creative agency’s website is both stunning and fun to use. With playful micro animations and different designs on every page it really shows that the best website designs sometimes break the rules and go with the “more is more” approach.          

Switch

If you need ideas on how to include lots of content into a website, but still keep it user-oriented, this is a great example to learn from. One of the most important aspects in this respect is choosing the right website font, which looks classy and has high readability.

Ready

Looking for best website designs in the minimalist category? Here’s one that will certainly tickle your fancy. Ready packs all the vital information in a single effective landing page, along with a single CTA - get ready. If you decide to go with this bold approach, this website demonstrates how you can make vital information stand out using graphic design (lines, arrows, fonts, etc.) and information architecture.

Hyer

Hyer is a private jet booking service with a stunning website. You won’t see loads of bells and whistles here, but it’s clear that every element was selected with care and a particular brand image in mind. Everything from the color palette, to minimalist sans serif typography, and even destination photos exudes the same sense of elegance and style.

Michael Kors Collection

The name Michael Kors is closely associated with stylish fashion, and their website follows suit. This website is built with Webflow and exudes style with memorable photographs on a dark background, giving it a sleek, monochromatic look.

Superlist

This productivity app has one of the most fun websites, thanks to great content and the use of micro animation. The hero section has two versions, which change when you move your mouse from left to right, to suggest the app is suitable for both professional teams and personal arrangements.

Slite

Slite’s website might seem somewhat cookie-cutter at first sight. However, if you look carefully, you’ll notice a bunch of details that make this website a fun online experience: custom illustrations (which are also part of their brand identity), slidebars, and micro animations.

Digital China University

Just like businesses, modern educational institutions need great web design. This design project shows how to transform a digital brochure into a relatively simple yet visually stunning site.

Lacoste Heritage

This website is a beautiful tribute to an iconic brand. As you scroll through, you’ll keep seeing the recognizable logo, but thanks to fun animation and good proportions it doesn’t diminish the user experience, but rather helps to enhance it.

Chiara Luzzana

Although you might be deceived by its minimalist design, this personal website is anything but that. The website’s visual elements (fonts, animation, 3D graphics) are perfectly paired with sound, making it a match made in heaven for this sound designer.

Makhon

Design and architecture studios are known for stunning design, but this one takes it to the next level. The homepage features an intriguing illustration that prompts you to explore the studio’s creative work. The rest of the website is a little more minimal, allowing for high-quality content (photos and videos) to shine.

The Pathway

Since they often deal with pretty serious topics, many nonprofits resort to pretty conventional, even drab websites. But that’s why some of the best website designs are precisely those that show thinking outside the box in a particular industry.

Moooi

Beautiful aesthetics combined with easy navigation make this one of the best website designs on this list. The homepage menu looks beautiful and user-friendly compared to lengthy dropdown menus.  

Sections such as “Products” and “Gift guide” are useful, as well as a search bar that allows visitors to find what they’re looking for in seconds.

The Octopus

Design blogs are great places to learn about design and marketing, and get inspired creatively (just take a bit of time to browse through our own blog!). However, great design can truly enhance the reading experience, and this site proves it. You won’t find a lot of gimmicks on this site, such as animation or immersive videos - but each custom graphic, carefully selected colors and fonts create a beautiful digital environment.

Bruno Simon

Gamification is a popular strategy in the best UI/UX design. This creative concept demonstrates perfectly why it’s so successful. The game prompts-like user experience boosts engagement and makes users stay longer on the website, thus making this an SEO-friendly website. 

Simply Chocolate

One of the best ecommerce websites to learn from, Simply Chocolate has created a beautiful website that provides a seamless user experience.

Although the packaging of the chocolate bars is quite simple, great layout and simple animations (chocolates “open” when you hover over them), make browsing through their virtual shop a very fun experience.

I-Spy

Ever wanted a digital version of Where’s Waldo? Here’s a website that allows you to play the character-finding game. Responsiveness is one of the biggest issues with gaming websites, but I-Spy has beautifully designed its website with extra attention to responsiveness for a great user experience.

Mubasic

Mubasic provides an ever-growing collection of high-quality children’s music created by talented musicians from all over the world. The website design perfectly encapsulates the musical theme of the company with its stylish logo, easy-on-the-eyes color palette, sans serif font, and shapes that resemble piano keys.

Nomadic Tribe

This website takes wholehearted advantage of how videos can help keep your site visitors on the website. 

The Nomadic Tribe website is a perfect example of CTAs done right. Throughout the homepage, you will see various CTAs like “Read More,” “View Article,” and “Watch Now”. The Login | Register buttons urge the visitors to put their email addresses in without getting distracted.

Zillow

Zillow is a giant in US real estate and sees a lot of organic traffic due to its immense content marketing efforts. The website’s simple hero section caters to everyone - home buyers, home sellers, renters, agents, advertisers, and even Zillow account users - without being overwhelming.

The perfect placement of the search bar urges users to do what they are here for - look for a house. The images add a stellar contrast to the white background.

Tore S. Bensten

Tore S. Bensten is an award-winning website creator, co-founder, and interactive designer at BASEBORN. Due to his reputation, his personal website HAD to do justice to his impressive portfolio, and it did!

The parallax scrolling makes this website more engaging and interactive, and the fading animation on Tore’s image is just perfect. The ideal mix of white space, bold visuals, and engaging fonts creates a seamless user experience.

Fat Choy

This “kind of Chinese also vegan” restaurant in New York City hits the perfect mark when you land on its home page. The website design is made with Squarespace - one of the most popular content management systems.

The custom illustrations in the background and the bold font in the front create a great contrast and showcase the restaurant’s personality. As you scroll down, you will find the restaurant menu and photos of the dishes that will make you just hit that order button.

Okalpha

Okalpha combines the magic of animation with clean aesthetics and tops it off with a bold palette of colors. This minimalist approach looks simple and creates a striking and memorable visual identity.

Spring Invest

This company helps startups with much-needed guidance and sales acceleration. The website combines organic shapes with interactive animations. 

The yellow dots act like a cursor that helps users change the shape of the forms. These shapes add a moment of delight and help reinforce the brand's identity and value proposition to shape the future of commerce.

ETQ Amsterdam

For online stores, product photography is critical, and ETQ knows that. They directly show the trending or on-sale products in the hero section of their homepage. This helps in locking the user’s attention and also urges them to buy the product with a Shop Now link.

Osmo

It’s not easy to make a website look edgy and cool, without overdoing it. Osmo is a website builder created by 2 developers as a resource hub with techniques, components, code, and tools they used on their projects. 

The dark background along with some simple animations (e.g. the menus tilt a little bit as you scroll down) make this site fun to use, without overwhelming the user. 

Gufram

Gufram.it is a great website to learn from if you wish to provide a more immersive experience for your visitors. Instead of the usual products page you’d find on any old ecommerce website, Gufram’s homepage resembles a stroll through the museum. 

However, if you want to explore all the products at your own pace, you can simply switch the overview to grid, and explore the products that way.

When you click on each product, you can see its specifications, as well as how it looks in real life. 

Altermind

Altermind is a UX/UI design studio that promises to “design total immersion”. Sure enough, their own website follows suit. This futuristic website feels like stepping into a video game, together with futuristic music that plays in the background. However, although this can be quite disruptive, in this case the music complements the website perfectly and creates a pleasant user experience. 

HERoines

If you need a little inspiration on choosing the best website color scheme, HERoines is a great example to look up to. This website is “unapologetically pink”, but not in the overly cute way we’re used to seeing. Instead, the designer found clever ways to make photos and backgrounds work together to deliver a powerful visual experience.

Nathalie Lete

Lots of websites use illustrations nowadays. Still, there’s a vast difference between free illustrations you can grab anywhere, and custom ones made just for your brand.

Nathalie Lete is a Parisian multimedia artist with a website that’s just as playful and unique as her work. The website itself is relatively simple, which is necessary to allow the art collection to shine. However, the homepage and unique background (it resembles a page from a notebook) give this site a very memorable look. 

Tach Clothing

Here’s another excellent ecommerce website to learn from. Tach Clothing has a terrific homepage that showcases their products in different ways: using various angles, layouts (grid, slider, etc.) and contexts (studio and real life photos).

It’s a fantastic way to give your website a more dynamic look while staying close to your product and value proposition.

Ryan Haskins

You might not think this to be the best website design example. However, if you know anything about current web design trends, you’ll recognize this as a “brutalist-style” website. These sites are intentionally made to look outdated, even ugly. They’re used in niche industries, usually design or art-related, so it’s definitely not a path for everyone.

But, if you want to show a sense of creativity and quirkiness, a site Ryan Haskins’ will certainly help. 

Jennifer Xiao

Speaking of website design trends - they’re often a double-edged sword. On one hand, you don’t want your site to look outdated. On the other hand, you certainly don’t want to jump on every trend bandwagon and hurt your brand image.

Illustrator Jennifer Xiao’s site is a great example of balancing these two things. The site has a fun Z type of aesthetic (cute illustrations, pastel colors, nostalgic 90s design). However, she also uses a simple white background, plenty of white space, and simple fonts to ensure her website still has a clean, cohesive look that will stay relevant a long time.

Feed

There are a lot of things this music property rights website does right. If you have a complex homepage (or one-page website like this one), with different scrolling effects and animations, it’s also a good idea to provide a simple navbar, so users can easily navigate the site. This one also has a small progress bar for each section, which is really useful while scrolling through the long homepage. 

On the whole, Feed is another exciting website design that marries photos, videos, and motion graphics into one tidy whole. 

NOC Coffee

This is honestly one of my favourite coffee shop websites of all time (even though I don’t expect I’ll be able to visit the Hong Kong establishment anytime soon).

It’s certainly one of the best website designs to look up to if you want to use video on your site. The homepage shows a very simple video of two employees working in the modest coffee shop, with people passing by on the street. Similar videos of people preparing or drinking coffee also appear as you hover over certain sections of the menu, which is unconventionally placed in the middle of the homepage. 

NOC Coffee’s site goes to show that you don’t need lengthy videos to make an impact. They should be high-quality, but it’s much more important that they’re genuine (e.g. show your actual place of business or employees), and convey the nature of your brand.

&Walsh

It’s no surprise that some of the best website designs belong to professional design agencies. &Walsh is a leading design agency founded by designer superstar Jessica Walsh, after the split with her artistic partner Stefan Sagmeister.

The agency homepage features a short video with an interesting motion graphic twist, of Jessica herself. This is a terrific idea for any personal branding website, as an alternative to the usual professional photos and headshots. 

The Robin Collective

Creating the perfect website portfolio is no easy task. While you have to use images of your actual work, it’s always advisable to make sure everything looks like a cohesive whole and follows a similar art direction.

The Robin Collective does a fantastic job in this respect. Notice how the portfolio also includes a few “empty” fields that serve to tie everything together in the same color scheme.

Fortnum & Mason

If you sell lots of different products, one of the main purposes of a good website is to organize them in a user-friendly way. 

The famous London department store has a great homepage that not only looks great but features a simple menu with some of their most popular products.The plain white background works perfectly to create an elegant look for the website.

Slite

Coming up with a catchy value proposition on your hero section is difficult enough. Humor is usually a great route to take, as it can seem a little more personal.

Slite took another route by using names of people from their own team to promote the core product. It's a great idea to give your business a more personal touch without too many bells and whistles.

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Spinx Digital

Spinx is one of the most successful website design companies in the world. So, it’s no surprise that their own website hits the home run too. 
What’s so great about it you might ask? While it’s not as visually striking as some of the other examples on this list, Sphinx website is provides a seamless user experience, with lots of interesting twists and turns (e.g. when you hover over some of their services, you’ll see little images appear in the background).

Another great thing about this website is its information architecture. This company has a vast scope of services, and a rich portfolio. However, all the information is neatly packed together with the use of dropdown menus, bulleted lists, and a great website layout.

Grab & Go

Sites for CPG brands aren’t usually as creative as B2B, or tech websites. However, Grab & Go is certainly an exception. 

This company allows you to set up a store or kiosk for beverages and snacks. As an innovative solution for budding small businesses owners and entrepreneurs, this site has a distinctly modern look with a fresh orange theme and an appropriate audio background (a pleasant chirping of birds). 

It’s also a great example of how to create a stellar landing page. The homepage takes you through all the steps of setting up a Grab & Go store in a fun, interactive way. 

Wisr

Wisr is another website that turns industry experts on its head. Everything finance-related often has pretty boring, corporate design.

This finance app, however, looks much more casual, and therefore human. The playful site design makes saving seem like a fun game, which is certainly a great way to attract potential clients.

Bowery

If you need some creative ideas on how to use typography on your site, Bowery is a great place to explore.

This innovative startup for growing your own food uses different techniques to make their message pop. From clever font pairings, to use of big and bold font sizes, animations, bulleted lists and much more.

With users’ ever decreasing attention spans, large blocks of texts definitely won’t cut it anymore. If you want your message to get across make sure your text is both easy and fun to read and look at.

Studio Null

A retro look on a website can look terrific, if executed right. Studio Null is another web design and development company with a truly unique site, that resembles the early days of PCs (the homepage reminds me of that iconic Windows background).

The page has a very simple side menu with just three sections, which is a pretty fresh take nowadays. 

Drunk Elephant

Customer testimonials are a great way to build trust with prospective customers, both with B2B and B2C websites.

Drunk Elephant doesn’t just have a stunning website, with a trendy pastel color palette. Their homepage also includes this simple slider with photos of real people with their products. Sharing user-generated content like this is a simple way to give you site an air of authenticity and build trust. 

Elegant Seagulls

Here’s yet another branding agency with a website to envy. With heaps of white space, Elegant Seagulls’ site leaves a lot of room for colorful elements, such as their eclectic portfolio or creative call-to-action buttons that accompany the text very well. 

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Gini Vini

If you need a great lesson in simplicity, Gini Vini is here to deliver it. Without heaps of page features, their website homepage offers a unique and memorable website experience.

A simple menu that pops up as you scroll down, with a few basic items, closely connected to their wine making process. Of course, a killer hero image also helps, as you’re immediately drawn to the dreamy scenery of a beautiful vineyard. 

Final Thoughts

So, now you have seen what are the best websites in 2025, and the first step you take to design the best websites is to choose a good website builder. 

What are the best website builders? 

Some of the most popular website builders for building a website are Wix, Shopify, WordPress, and Squarespace. All of these website builders allow you to create a professional website with dragging and dropping, with no coding or design experience required.

Still, remember that even with the best website builder, creating a website takes a lot of time and effort. On top of that, there’s a good chance that you’ll end up with a site that looks dull and doesn’t fit your brand or your needs.

Big website design companies charge tens of thousands a dollars for site design, so it might be out of your budget. Luckily, there are other alternatives to get affordable websites without having to do it yourself.  

ManyPixels offers easy and affordable flat-rate monthly design services. Get your website designed for as low as $599. The flat rate also covers unlimited design requests, including logos, illustrations, infographics, social media, and everything else you need to get your business off the ground.

You can also purchase our Webflow development add on, for just $499, and get your site designed and launched for just $1,100!

Have any questions? Book a free 1:1 consultation, and we’ll be happy to discuss your needs.