How Much Does Website Redesign Cost?‍

‍If you’re looking to give your existing website a refresh, it’s imperative to know what the average website redesign cost you can expect to pay is.

No business nowadays can survive without a website. Whether you decide to use a free website builder or hire freelancers, or a web design agency, chances are you’ve already spent a lot of time and money on creating a website.

So why would you need to spend more money on website redesign? Here are a few reasons.

• Keeping up with current web design trends. One study shows that 38% of customers will leave a website that looks unnatractive or dated.
• Rebranding. Even the most successful brands occasionally update their look. Of course, if you have a new logo, your website needs to match. 
• Improving user experience. Web design is closely related to how well it performs. Whether it’s ecommerce or traffic, redesigning a website can help you reach your goals.

TL:DR - How much does it cost to redesign a website?

Let’s cut right to the chase - what’s the average cost of redesigning a website?

The short answer is: it depends.

The complexity of the website, number of pages, as well as the web design service provider will greatly affect the cost of the website redesign project.

However, as a ballpark estimate you can expect to pay between $2,000 and $15,000 for a relatively simple website redesign.

Of course, there is another option. DIY website redesign will cost little or no money. However, if you have no design experience you may end up with a poor design that hurts user experience. This will often mean you need to redesign your website yet again, which means losing both time and money. 

Although ballpark figures are helpful, they don’t reveal what you’re actually paying for and why. Let’s look at the details. 

Website redesign cost: full breakdown

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To help you understand how much you need to pay, we’ll break down the cost of website redesign according to 4 key factors.

Complexity of the website

It goes without saying that redesigning a 10-page website is totally different from a 200-page site. 

• 1 - 50 pages: $500 and $5,000 for website redesign
• 50 - 100 pages: $5,000 and $15,000
• 100 - 200 pages: $15,000+

The reason why the first tier gives such a vast price range is that with smaller websites people often redesign just a couple of pages. If this is the case you can expect to pay well under $1,000 for website redesign.

Type of changes

Speaking of the workload, another important factor influencing website redesign cost is the type of changes you wish to make.

Changing the color scheme of an existing website or creating a mobile-friendly version is a lot easier than redesigning the entire look and feel of it.

Also, bear in mind that some changes will require both a web developer and web designer, while others will need one or the other.

Integrations and design

If you disregard who’s providing the web design services, there’s still a vast difference in the kind of design you can get.

If you’re willing to do some brainstorming and research yourself, the price of designing a website will be somewhat lower. If you’re looking for complete rebranding services, complete with a new logo and look of your brand, the website redesign cost will be higher. 

If you need specific types of design services, such as custom illustrations or motion graphics and animation, you can expect to pay extra.

Next, if your website redesign entails lots of technical requirements, such as a content management system (CMS) integration, this will also bump up the price somewhat.

Web design services provider

Last, but certainly not least, the factor that mostly impacts website redesign cost is the design services provider you choose.

Web design agency

A professional website design agency charges upwards of $15,000 for a relatively simple website redesign. More complicated websites can set you back tens of thousands of dollars. 

Aside from design expertise, the price also includes additional services, such as marketing strategy development, search engine optimization, web development and more.

Finally, when you get a custom website from a top web design agency you can usually expect cutting-edge design you can’t find with other companies or competitors.

Freelance designer 

Freelance designers usually charge between $2,000 and $5,000 for a website. 

However, freelance web designers have an average hourly rate of about $35. So, if you only need some minor changes, it’s possible to get your site sorted for well under $1,000.

Many freelance designers also charge extra for additional revisions, so with bigger projects, it’s always advisable to pay per project rather than hour.

DIY

If you think that redesigning your own website comes with no costs, you are mistaken.

For one, as a non-designer (or even a beginner-level designer) you’ll spend a lot of time on creating a site. So, if you’re also doing sales and marketing for your business, this time might mean a loss of revenue.

Moreover, if you’re not willing to pay a professional designer, it’s always advisable to use premade website templates, to ensure your website is mobile friendly and performs well. While there are many free templates out there, these tend to be generic and overused. Premium templates can cost between $50 and $100. 

On-demand design service

If you want to have the reliability of a professional web design agency, with the affordability that you get with freelancer rates, there’s a great solution in front of you.

Subscription-based design services mean you can get all your graphic design needs at one affordable monthly rate.

This means you can make unlimited requests and revision, and get all the designs you need for a fraction of the website redesign price you’d pay with a freelancer or design agency.

Best of all, you never need to worry about hiring extra help, such as illustrators, motion graphic designers, or branding experts - you’ll have a whole team of designers at your fingertips!

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Website redesign best practices

Whether you decide to hire a professional or do it yourself, there are a few principles of good website design that you should never overlook. Some of them include

• Easy navigation
• An aesthetically pleasing interface
• Mobile optimization
• Clear CTAs

And the list goes on. However, with website redesign some factors are even more important. Here’s what you need to pay attention to.

Create a branded look

Companies often redesign a website even if they haven’t changed their logo and branding identity design.

This is perfectly fine, however in this case it’s paramount that the new website matches the old brand identity. 

Here’s a famous example to learn from. When Mailchimp updated their brand identity design in 2018, they still kept the best parts of their old branding: their iconic mascot logo and a playful design.

Adding illustrations and focusing on just one color (which is now their signature yellow), gave the brand a cleaner, modern look. 

Of course, the website redesign had to follow suit. The old site looked professional and had great functionalities. 

The new website design is much cleaner, crisper, and fit for the modern brand identity.

Define your goals

As we’ve mentioned at the beginning, a website redesign is often a lot more than changing the aesthetic appearance of a site.

Instead, you need to define what you want to achieve with your site and create your new design accordingly. 

Here’s an example from Rev.com. The old website left a lot to be desired in terms of giving users a sense of what this company does. 

The new website offers a totally different experience. Aside from a more modern color palette, it helps users to understand what this company does, and how they can get involved. 

Simplify the user experience

A good user experience is paramount for any website to perform well. So, when you make any changes to your existing site, you should ensure these do not harm the overall experience.

You should always strive to make things as simple as possible. If you’re adding new pages to your site, make sure to adapt your navigation bar as well to reflect any changes.

One of the most successful website redesigns in this respect is Reddit. By adding just a little more white space, they made the site infinitely more user-friendly. 

Here’s what the old Reddit site looked like. 

And this is what it looks like now. 

Adding a sidebar menu also helped users to find information more easily on this platform for all sorts of topics. 

Improve the speed of your website

Loading speed is one of the most important features of a well-performing website. A staggering 57% of people will abandon your site if it takes more than 3 seconds to load.

So, if you find that your website redesign project entails a lot of new content or media, make sure everything is optimized for web use, so that it doesn’t affect the speed of your site negatively. 

Let’s redesign your site!

Ready to update your website at an unbeatable price? Team up with our professional designers and get your new site in just a few clicks.

Our unlimited web design services also cover other types of graphic design, such as logos and branding, motion design, illustrations, and more. So, whether you just need affordable website redesign, or want a reliable design service to partner up with - we’ve got you covered.

Our plans start at just $549 - a fraction of website design cost you’d find elsewhere.

Have any questions or concerns? We’d be happy to help! Simply schedule a time that works for you for a free 1:1 consultation.