Webflow vs Wix: Which is the Best Website Builder?

Whether you’re creating websites for your side hustle, a passion project, or a full-blown business, picking the right website building platform can save you a ton of headaches (and maybe some cash). So, let’s dive in and figure out which one’s your perfect fit!

The biggest Differences: Webflow vs Wix

Webflow and Wix are very similar CMS (Content management systems) in some regards, but they also have a lot of key differences. We’re going to go into these differences in more detail below, but for those looking to make a quick decision, here’s a quick breakdown:

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As you can see, overall, Webflow offers a lot more functionality, but that oftentimes comes with a learning curve. On the other hand, Wix is a lot simpler, which could leave you wanting more, depending on your website.

Both of these no-code website builders offer a lot more than what’s in this table. So, let’s dive a little deeper.

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Ease of use

When it comes to ease of use, Webflow and Wix cater to two very different crowds. Let’s break it down.

Wix:

The Wix website is super user friendly, and keeps things simple and stress-free. When you sign up, it asks you a few quick questions about your website needs. From there, you’re guided to a control panel where you can start designing with a template of your choice. 

The drag-and-drop editor is as straightforward as it gets—no coding or technical know-how is required. Feeling lazy? No problem. Wix ADI (Artificial Design Intelligence) can build your site for you after you answer a few basic questions. It’s like having a helpful assistant who does most of the heavy lifting.

Webflow:

Webflow is a different story. While its user experience is clean and well-organized, it’s more geared toward people with a bit of technical knowledge. If you’re familiar with HTML and CSS, you’ll love the amount of control and customization Webflow offers. 

But if you’re a total beginner, jumping straight into the editor after signing up might feel overwhelming. There’s no guided onboarding, and the learning curve can be steep. However, once you get the hang of it, the creative possibilities are nearly endless.

The Verdict:

If you want a no-fuss, beginner-friendly experience, Wix takes the crown here in the Wix vs Webflow comparison. It’s built for ease and efficiency, making it a great choice for first-time website builders. On the other hand, if you’re willing to put in the time to learn and want a platform that lets you fine-tune every little detail, Webflow takes web design and development a lot further.

Template options

Both platforms offer plenty of templates to cover just about every basic need. But once again, the devil is in the details.

Wix:

Wix has an impressive library of over 800 templates, covering pretty much every type of website you can imagine. From Wix blogs and portfolios to online stores, you’ll find something to suit your needs. These templates are user-friendly and easy to customize, but there’s a catch: once you’ve chosen a template and started building, you’re stuck with it. If you want to switch, you’ll have to start over from scratch.

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Webflow:

Webflow offers fewer templates—around 500—but what it lacks in quantity, it makes up for in quality. Most Webflow templates are a paid extra, ranging from $20 to $100, but they’re highly customizable and make it a lot easier to build websites that stand out. 

Whether you’re designing for a specific brand aesthetic or need advanced functionality, Webflow’s templates allow for pixel-perfect adjustments. You’re also not locked into rigid structures, giving you creative freedom that Wix can’t quite match.

The Verdict:

If sheer variety is your priority, Wix wins with its massive template library. But if you’re after flexibility and the ability to create something truly unique, Webflow takes the edge. For designers and businesses looking for ultimate control, Webflow’s customization capabilities make it the better choice, even with fewer templates available.

SEO Control

Both Webflow and Wix offer the essentials—things like headings, meta descriptions, alt text, and URL edits. But, there’s a difference in how deep you can dive into SEO on each platform.

Wix:

Wix covers the basics of SEO pretty well. You can easily edit page titles, headings, and meta tags. However, there's a catch: Wix creates separate mobile and desktop versions of your site rather than offering true mobile responsiveness. This can hurt your SEO, as Google prefers sites that adjust automatically to any screen size.

Wix’s code can also be a bit bloated and non-semantic, which can sometimes slow down search engine crawlers. This may make it a bit tougher for search engines to fully analyze and index your site, potentially impacting your rankings.

Webflow:

Webflow, on the other hand, takes SEO up a notch. Not only does it provide all the basic SEO settings, but it also ensures your site is mobile-responsive, which is essential for good rankings in Google. Plus, Webflow generates clean, semantic code that’s easy for search engines to crawl and index, making it easier for them to find and understand your content.

The Verdict:

While Wix does a solid job with SEO basics, Webflow’s mobile responsiveness, clean code, and ability to offer more customization give it the upper hand for businesses serious about SEO. If organic traffic and search rankings are a priority, Webflow is the winner by far.

E-commerce

As e-commerce continues to grow, more businesses are looking for simple, no-code solutions to build their online stores. Both Wix and Webflow are solid options for creating beautiful, functional e-commerce websites without the need for coding knowledge. 

They offer drag-and-drop functionality, plenty of templates, and essential tools to get your online store up and running quickly. Here are some of the key differences to consider if you want to build a powerful online store.

Wix:

If you’re just starting out and need a quick setup, Wix is very similar to Shopify, and is the easy way to go. With hundreds of industry-specific templates available, Wix allows you to get your e-commerce site up and running in no time. These templates come with pre-written copy, product images, and listings already set up, so you can simply plug in your details and launch.

Wix also offers a range of advanced e-commerce features right out of the box, including inventory management, product listings, payment processing, and shipping calculations. This includes discounts, coupons, cross-selling, automatic sales tax, and client groups. 

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With its e-commerce plans, you get unlimited products, recurring payments, and abandoned cart recovery—making it a great choice for growing your store with ease.

Webflow:

While Webflow also offers powerful e-commerce functionality, it leans more toward businesses that need more design control and customization. You get the necessary e-commerce tools—product listings, inventory management, shipping, and tax calculations—but Webflow’s focus is on creating a highly customizable, unique store.

However, Webflow’s pricing and product limits might be a drawback for those just starting out. Unlike Wix, which offers more features in its lower-tier plans, Webflow’s e-commerce plans start at $29 per month and are designed for businesses that require greater design flexibility. 

Webflow allows for intricate product customizations and superior tiered navigation, making it ideal for businesses with more complex needs, but it doesn’t offer unlimited products, so it’s better for smaller stores.

The Verdict:

If you're looking for a low-cost, hassle-free way to build an online store with lots of built-in features and templates, Wix is the clear winner in the Wix vs Webflow debate. It’s affordable, user-friendly, and packed with e-commerce tools. 

But if you’re a designer or business looking for more customization, and you're willing to invest in a slightly higher monthly plan, Webflow offers greater flexibility and design control—perfect for stores with more complex needs or higher sales potential.

Animations

Animations and interactive elements are a great way to make a website stand out and keep visitors engaged. Not only do they make websites visually appealing, but they also enhance the overall user experience.

Wix:

Wix does offer some tools for adding animations and interactive features, but it’s more limited in scope. You can add basic effects like scrolling animations or hover effects, but the customization and complexity are fairly basic compared to what Webflow offers.

Webflow:

Webflow design takes animations and interactions to the next level. With Webflow’s animation tools, you can create rich, immersive motion designs that elevate product presentations and browsing experiences. 

The platform allows for complex, multi-step interactions across various elements—menus, images, and more—using its “states” feature, making it incredibly user-friendly and relatively easy to create responsive animations.

It’s very hard to capture the essence of animation smoothness in a single image. That said, definitely check out their interactive tutorial and see how it works for yourself. 

The Verdict:

When it comes to creating dynamic, interactive websites, there really is now comparison between Webflow vs Wix. Webflow websites offer advanced, customizable animation and interaction tools that allow for far greater flexibility and creativity, especially for e-commerce sites looking to offer an engaging UX.

AI Capabilities

Wix:

Wix has recently introduced AI-powered website builders and content creation tools. Wix’s AI-driven tool, Wix ADI (Artificial Design Intelligence), simplifies the website creation process by generating custom layouts based on user inputs. Recent updates include improved AI capabilities for automated SEO optimization and personalized content suggestions.

Webflow:

Webflow's AI-driven design suggestions and automated layout adjustments. Its AI tools offer personalized recommendations for enhancing user experience and optimizing site performance. The platform's AI also helps in creating responsive designs by automatically adjusting elements for various screen sizes.

The Verdict:

Both platforms leverage AI to streamline design and improve user experience, but when comparing Wix vs Webflow, Webflow shines brighter for users focused on design enhancements. On the other hand, Wix places more emphasis on ease of use and content creation. With Wix's AI features being more versatile and user-friendly, it makes a better choice for most users, particularly those without advanced design skills.

Customer Support

Customer support can make or break the website-building experience, especially for non-technical users relying on the platform's assistance along the way. Both Wix and Webflow offer multiple support channels to help users troubleshoot issues.

Wix:

Wix provides helpful customer support that you can reach via email at any time and receive timely responses. This can be really convenient when you need a quick solution or run into a problem.

Webflow:

Webflow, on the other hand, has a forum with an active community where users can always turn for assistance. Webflow also offers Webflow University—a library of tutorial videos that cover everything from building a website and e-commerce functionality to adding interactions, animations, and more. With videos and the forum, most users find answers quickly without needing to open individual support tickets.

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Verdict:

Both platforms have strong customer service, but Webflow takes it a step further with more self-service troubleshooting options through its forum and Webflow University. With video learning content and a bustling community supporting users, Webflow makes it easier for novices to find information independently. Because of this, Webflow edges out Wix in this area.

Pricing

Wix:

Wix pricing plans range from $16 to $159 per month. The pricing is fairly straightforward, and you’ll notice a lot of features scattered throughout their offers, especially for e-commerce websites. 

Webflow:

Webflow pricing plans range from $14 to $212 per month, but it is the only one that offers a free plan. This range includes options for website plans and e-commerce plans, each offering varying degrees of customization and functionality. 

The Verdict:

So, who wins the Webflow vs Wix battle here? If you're looking for advanced design control and are willing to invest in higher-tier plans, Webflow is your pick. However, if you’re after a more affordable and feature-packed solution—especially for e-commerce—Wix takes the win with its well-rounded and value-packed plans.

Wrapping Up

Choosing between Webflow and Wix ultimately comes down to your needs and how hands-on you want to be with your website. While Webflow offers unmatched design flexibility and customization, it can be overwhelming if you don’t have a strong design background. That’s where ManyPixels can make your life easier.

With a flat monthly fee, you get unlimited design requests for anything from websites to logos, all tailored to your vision. The expert designers use Figma to Webflow to give you full control, so your website is as unique as your business. 

Need your site fully designed and developed in Webflow? They’ve got you covered. For under $1,000, you can have your website professionally designed and developed. Want to see how it all works or have some questions? Book a free 1:1 demo to get personalized advice and a sneak peek at their work.za