Free Logo - Is It Really Worth It?

‍Professional logo design cost ranges from a few hundred dollars to tens of thousands. And yet, if you opt to do it yourself, you can also create a logo design free.

How to design a free logo?

Strapped for cash and in need of a new logo? Don’t worry, here’s how you can create a logo for your business for free.

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Step 1: Define your brand

You have a great business idea, but that doesn’t make it a brand. Think of your brand as a person, with values and a mission it stands for. Understand what your brand represents, who your target audience is, and the emotions you want to convey.

Step 2: Create a concept

Don’t just flock to the first free logo maker you can find, with a vague idea of a logo.

Think about specific details such as colors and fonts that align with your brand’s personality. You should also think about the type of logo you prefer: a wordmark, lettermark, pictorial mark, or combination logo.

Step 3: Find the right logo generator

There are dozens of great free logo design makers. Not all of them will allow you to get a logo 100% free - sometimes you might have to pay for a specific logo template, or to download the high-quality file.

However, to narrow down the search, here are some of the most popular free logo design makers. 

1. Canva

With its variety of great features and templates from talented Canva creators, this is definitely one of the best free logo design makers out there.

You can use the Canva logo maker to create something from scratch by utilizing their library of thousands of design elements, such as shapes, fonts, and graphics.

If you opt for Canva though, you should definitely consider using one of their high-quality logo templates. Just make sure to personalize it as much as possible - Canva designs are very popular and you can end up with a logo very similar to some of your competitors!

2. Shopify Logo Maker

Formerly called Hatchful, this is a logo maker created by one of the best ecommerce website builders. You can select your industry, logo style and brand name and you get several logo options to choose from. Truth be told, it’s not the most creative logo maker tool, but it’s very fast and easy to use. 

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3. Looka (formerly Logojoy)

Looka uses AI technology for logo creation. When choosing your brand name and industry, you’ll be prompted to choose from a selection of logos. This will help AI determine what logo style you like. So, the options that you get to choose from will be a lot closer to your taste and style. 

4. Free Logo Design

Trusted by 30+ million businesses, this is definitely one of the best online logo makers out there. It’s 100% free and has a good library of logo templates. 

This tool doesn’t offer any personalization in the initial stages of the logo creation process - so it might take some time until you find something that suits you. 

5. Wix

Wix is definitely one of the best website builders on the market. Still, they have a pretty good AI-powered free logo maker that’s worth checking out.

It works similarly to Shopify and Free Logo Design. Wix uses AI technology to provide design options which you can then customize. Wix is known for high-quality design, but don’t expect a lot of options. 

Step 4: Customize your logo

For most non-designers using a logo template is advisable. However, you should never use the template as is. Go back to your concept and branding identity, and change the colors, fonts and other details accordingly. 

Step 5: Download and save

Once you're happy with your design you can download your logo in a high-quality format, preferably a vector file like SVG, as it usually scales better. Also make sure to save different versions of your logo (color, black and white, transparent background) for different uses.

Step 6: Test and get feedback

Once you have your logo file, check it on different platforms like websites, social media posts, and print materials, such as business cards and flyers.

Share your logo with others and gather feedback. This can help ensure that your design resonates with your target audience.

Free logo design: is it worth it?

The biggest advantage of a free logo is pretty obvious: it costs nothing. 

And yet, if you’re a small business owner looking to save a few bucks, there are a few key reasons why you shouldn’t opt for a free logo design.

Free logos aren’t memorable.

With so many great online design tools and free templates it’s perfectly possible to get quality, professional designs. And yet, these are usually designs people have seen before.

Something temporary, such as a social media post or ad can do the trick, but a logo is your brand’s most valuable asset. A custom logo will resonate with your target audience and leave a lasting impression.

Limited functionality

When professional designers create a logo, they make sure a logo can be used in a variety of contexts and for different purposes. Scaling up or down, monochrome versions, digital vs. print formats - these are all considerations you’ll have limited control over when opting to create a logo design free.

Rebranding is expensive.

Say you’ve created a decent free logo. Chances are that as your business grows you’ll find the need to switch to something custom (in order to beat the competition and connect with a wider audience).

If you’ve already had a brand identity design in place, creating something new can be a lot more difficult and costly. Remember, good rebranding isn’t about chucking your previous designs away - it’s about creating something that reflects your initial brand identity, but has a fresh, updated look.

A budget-friendly alternative to free logos

I know what you’re thinking - with all the downsides a free logo is still a pretty great option for businesses that are strapped for cash.

However, creating the perfect logo for your business doesn’t need to break the bank. With unlimited graphic design services you can get your logo, professional brand design, and any other brand assets you need for well under $1,000.

ManyPixels design as a service subscription starts at just $549. That’s a fraction of the cost you’d pay with a branding agency, and even more experienced freelance logo designers.

Don’t waste your time creating designs that aren’t a good match for your brand. With unlimited requests and revisions, you’ll get a logo that’s 100% you.

Get started today and get your first logo draft in just 1 business day! Or get in touch with us for an opportunity to tell us about your brand and ask any questions.