Top 12 Video Marketing Agencies for 2024

You hear it everywhere: video content reigns supreme. 

And it’s true. There are plenty of video marketing statistics to prove it.

But quality video content takes time and resources, and doing it in-house can sometimes be much more difficult than you initially thought. 

If that’s the case, go for a video marketing agency.

They can help you elevate your brand and spice up your marketing strategies with video content. Here’s our list of the best video marketing agencies.

1. Videodeck

Videodeck is one of the best video marketing companies, offering complete video marketing services. They manage everything from actors and sets to editing and design, delivering videos quickly.

Their unique advantage is the on-demand video spokesperson service. With a team of actors always on demand, Videodeck eliminates lengthy casting processes, resulting in final videos in under ten business days.

What kind of services does Videodeck offer?

Videodeck’s main focus is video production and video marketing services, which are tailored to meet the video production needs of their customers:

• Done-for-you product videos, educational videos, or explainer videos with the option to choose from 5+ actors.
• Product marketing services to replace skippable loom videos with engaging product videos.
• Content repurposing services to transform hour-long webinars into impactful short-form videos.
• YouTube growth and management services to help optimize videos for better ranking on Google and YouTube organically.

Industries they worked with

• Information Technology
• Advertising & Marketing
• Business Services
• Media
• Financial Services

How much does Videodeck charge for their services?

Their pricing is tailored for each of their services (which we mentioned earlier), so you will truly get the most bang for your buck. 

Pay-as-you-go video production

• Test Drive Package: includes one video for $3,000
• 5 videos: $2,500 per video ($12,500 – paid upfront)
• 10 videos: $2,200 per video ($22,000 – paid upfront)

Product Marketing

• $5.500/mo for product video updates
• $9.500 for 5 videos to get all the video content your product needs to start with

Content Repurposing (based on existing webinars and video content)

• $3,500 for 4 shorts 
• $5,500 for 8 shorts 

‍YouTube Growth and Management 

• $5,500/mo –  Videodeck can manage and optimize your YouTube videos to help your channel grow

2. Mainspring

Mainspring is a video marketing agency that creates videos based on storytelling. They offer a comprehensive selection of video formats, including commercials, training videos, documentaries, corporate videos, and more.

What kind of services does Mainspring offer?

• Strategic planning: They collaborate with clients to understand their goals and tailor the video project accordingly.
• Production expertise: They handle the entire video production process, from filming and editing to delivery.
• YouTube account management: They optimize your videos for maximum reach and engagement by uploading videos consistently. 

Industries they worked with

• NGOs and Nonprofits
• ​Tech​​​
• Tourism
• Industrial
• Retail
• Agriculture
• News Media
• Marketing Agencies
• Lifestyle
• Real Estate
• Home Builders & Construction

How much does Mainspring charge for their services?

• Average hourly rate: $150 - $199 

3. Consume Media

Consume Media is a full-service video marketing agency. They work with a wide variety of clients to produce content & strategies for different business goals. 

The company offers high-end video production services tailored to set brands apart, along with content optimization tools to maximize the impact of video content.

What kind of services does Consume Media offer?

• Video strategy: Consume Media develops video strategies tailored to clients' business goals.
• Video production: The company provides high-end video production services designed to set brands apart from their competitors. 
• Video optimization: The video marketing agency offers content optimization tools to maximize the impact of video content. This includes strategies to ensure that video content reaches the target audience.

Industries they worked with

• Business services
• Consumer products & services
• Hospitality & Leisure
• Financial services
• Non-profit

How much does Consume Media charge for their services?

Consume Media doesn’t have a fixed price and their average hourly rate is undisclosed. When contacting them for a quote, you’re able to select your budget range. The first budget tier starts at $0 - $4,999.

4. Maven

Maven Media Group is a full-service digital marketing agency based in Calgary, Canada. They specialize in content creation, offering a combination of digital marketing (they help clients develop and execute marketing strategies across various digital channels) and video production (they produce high-quality video content, including promotional videos, brand videos, explainer videos, and more).

What kind of services does Maven offer?

• Content creation: Developing marketing materials, including videos, photos, and other digital assets.
• Digital marketing: Planning and executing marketing campaigns across various digital channels.
• Broadcast & events: Providing technical expertise and equipment for live events, including virtual events.

Industries they worked with

• Business Services
• Energy & Natural Resources
• Manufacturing
• Education
• Real Estate
• Arts, Entertainment & Music

How much does Maven charge for their services?

• Average hourly rate: $100 - $149 

5. Elevate Creative

Elevate Creative is a video marketing company specializing in creating a variety of video content for different industries, including non-profit, corporate, retail, and tech. The agency also provides pre-production tools like storyboards, mood boards, and shot lists to help clients optimize their creative process. 

What kind of services does Elevate Creative offer?

• Video Marketing
• Video Production
• Architectural Design

Industries they worked with

• Business Services
• Real Estate
• Non-profit
• Retail
• Arts, Entertainment & Music
• Medical

How much does Elevate Creative charge for their services?

• Average hourly rate: $100 - $149 

6. Hancock Animations

Hancock Animations is a full-service animated online video production agency that specializes in various types of video animations. They cater to a diverse clientele, including individuals, businesses, and organizations looking to bring their ideas to life through engaging animations. 

As a digital marketing agency, Hancock Animations offers tailored video animation services to boost sales, enhance brand recognition, and educate audiences. 

What kind of services does Hancock Animation offer?

• Many Types of Videos (explainer, brand, product, etc.)
• Script Writing
• Voice Over
• Video Editing
• Video Marketing
• YouTube Videos
• Tutorials

Industries they worked with

• Information Technology
• eCommerce
• Advertising & Marketing
• Gaming
• Education

How much does Hancock Animations charge for their services?

Unlike many other video marketing agencies that offer a custom quote for every service, this one has three different plans: 

• Standard: Budget-friendly, 2D animation up to 60 seconds, ideal for individual creators ($2000-2500 per video).
• Premium: Flexible plan for marketing teams, includes 2D/3D options, faster delivery, and dedicated team ($2550-6000 per month).
• Business: Custom solution with ongoing video support, dedicated creative team, and all video formats available (custom quote).

7. Monzo Media

Monzo Media Productions is a video strategy and production company that creates videos for private schools, non-profits, and businesses. They are known for their expertise in crafting branded videos that tell engaging stories and capture the essence of their clients' organizations.

After creating the videos, Monzo Media offers video marketing services to make sure you get the best value from your videos on your website, social media, email, etc.

What kind of services does Monzo Media offer?

• Video Production
• Video Marketing

Industries they worked with

• Education
• Non-Profit Organizations
• Tech

How much does Monzo Media charge for their services?

• Average hourly rate: $150 - $199 

8. Impress Video

‍

Impress Video is among the best video marketing companies, offering a variety of video marketing services, including corporate videos, promotional and product videos, and more.

 What kind of services does Impress Video offer?

• Video Production
• Video Marketing

Industries they worked with

• Advertising & Marketing
• Business Services
• Education
• Real Estate
• Retail

How much does Impress Video charge for their services?

The average hourly rate is undisclosed, but according to Clutch, their most common project size costs less than $10,000.

9. Your Story 

Your Story Agency is a corporate video marketing agency based in Vancouver and Toronto, serving clients globally. They have over ten years of experience creating impactful video marketing assets for various industries.

What kind of services does Your Story offer?

Video Production Services:

• Social Videos
• Corporate Videos
• Product Videos
• Explainer Videos

Additional Services:

• Video Marketing Strategy
• Video Deployment
• Professional Photography
• Video Editing
• Video Marketing Consulting

Industries they worked with

• Advertising & Marketing
• Automotive
• Business services
• Consumer products & services
• Dental
• Education

How much does Your Story charge for their services?

• Average hourly rate: $100 - $149  

10. Eight Engines

Eight Engines is a top video marketing agency initially founded as a TV production company, creating award-winning TV dramas for the BBC. In 2017, Eight Engines expanded into marketing, producing content for a diverse range of clients, from large household names to small and medium enterprises.

What kind of services does Eight Engines offer?

• Video Production: videos in various formats, including TV dramas, documentaries, and EPKs.
• Branding & Marketing: brand videos that elevate a client's message and engage their audience.
• Social Media: videos for social media to boost brand visibility and customer interaction.
• Theatre & Arts: capture live theatre performances in video format.
• Broadcast: enhancing broadcast content with compelling storytelling and cinematic quality.

Industries they worked with

• Advertising & Marketing
• Manufacturing
• Supply Chain, Logistics, and Transport
• Gaming
• Media
• Medical

How much does Eight Engines charge for their services?

• Average hourly rate: $150 - $199 

‍11. and action

and action is a video marketing agency that specializes in maximizing video impact across various channels like Facebook, YouTube, and Instagram, including both full-length and pre/mid-roll advertising formats. They also offer companion stills and B-rolls to enhance cross-channel campaign value.

They cater to both leading brands and startups, providing personalized, high-quality content. They can either produce videos based on specific client needs or partner with clients throughout the entire process of idea generation, development, and execution.

What kind of services does and action offer?

• Video production: advertising, promotional videos, business and corporate videos, explainer videos
• Animation studio: advertising, promotional videos, explainer videos

Industries they worked with

• Advertising & Marketing
• Arts, Entertainment & Music
• Business Services
• Consumer Products & Services
• Energy & Natural Resources
• Financial Services

How much does and action charge for their services?

• Average hourly rate: $100 - $149 

12. Vidsy 

Vidsy is a video marketing company designed to help brands create high-quality video ads for various digital platforms, including social media, e-commerce, and connected TV. They offer an end-to-end solution that combines technology, a global network of creators, and marketing expertise.

Once you submit a creative brief, you get multiple creators working on your project, resulting in a wide range of content options.

Vidsy creates videos optimized for Instagram, TikTok, Amazon, and YouTube.

What kind of services does Vidsy offer?

• Platform & AI: This allows for efficient video production with features like automation, technology-powered workflows, and the potential to increase productivity by 75%.
• Creator Network: Vidsy provides access to a vetted network of talented creators, enabling brands to tap into diverse creative perspectives and constantly fresh ideas.
• Expertise: Their team offers guidance and insights on creative excellence, market leadership, and driving performance through video ads.
• Premium Video Ads: Vidsy helps brands create new video ads using existing assets or by collaborating with creators for content creation.

Industries they worked with

• Tech & Telco
• Finance
• Food & Beverage
• Gaming
• Entertainment

How much does Vidsy charge for their services?

They don’t have a pricing page, which means you’ll have to contact them and ask for a quote.

In-House Video Marketing or a Video Marketing Agency?

There are several factors to consider when deciding between in-house marketing and working with an agency. Most of the brands out there choose a video marketing agency simply because they don’t have the time or the capacity to handle marketing videos at a speed that would help them grow.

Here are some other reasons why brands and companies might choose a video marketing agency over handling video content creation in-house:

1. Expertise and specialization

Video marketing agencies have specialized knowledge and experience in creating video content. They understand the nuances of storytelling, visual aesthetics, and audience engagement.

With their expertise, they can make high-quality videos that resonate with viewers and drive results.

2. Fresh perspective

Top video marketing agencies bring fresh ideas to the table and creative approaches that might not be possible within an internal team.

This objectivity helps in avoiding tunnel vision and encourages innovative thinking.

3. Cost-effectiveness

Hiring a video marketing agency can be more cost-effective than having an in-house team. Agencies work with multiple clients, spreading costs across different projects.

In-house teams require salaries, benefits, and ongoing training, which can add up. 

4. Scalability

Agencies can scale their resources based on project needs. Whether it’s a small campaign or a large-scale production, they can adapt quickly.

In-house teams may struggle with sudden spikes in workload or lack the flexibility to handle diverse projects.

5. Access to tools and technology

Video marketing agencies invest in tools, software, and equipment to stay up-to-date with the technology and industry trends. 

In-house teams might not have the same level of access to these resources. Or buying new equipment may not fit their budget.

6. Efficiency and timeliness

Agencies work efficiently due to their streamlined processes. They can meet tight deadlines and deliver results promptly.

In-house teams might face delays due to internal bureaucracy or resource constraints.

7. Reduced risk

The best video marketing agencies out there will help you make revisions to your videos and maybe even tweak marketing campaigns to help you optimize them. So, if a video doesn’t perform well, it’s not just the brand’s responsibility to fix it.

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How to Choose a Video Marketing Agency

When you choose a video marketing agency, think of it as a partner for several projects. If you choose it right, you can work with the same video marketing company every time you need video content. Here are a few tips for selecting a top video marketing agency:

1. Establish your goals

Define what you want to achieve with your video marketing. Is it brand awareness, increased authority, website traffic, or better prospect engagement? Knowing your goals will guide your agency selection process.

2. Do your research

Explore different agencies and their portfolios. Look for examples of videos they’ve produced and assess their quality and engagement levels. Check if their style aligns with your brand and target audience. Research their reputation and client reviews.

3. Interview potential partners

Schedule interviews or consultations with a few video marketing agencies that fit your needs. Ask about their process, team, and approach to video production. Talk about your project requirements, budget, and timeline.

4. Find the right partner based on the type of videos

Consider factors like location, budget, and cultural fit. Some agencies specialize in specific industries or types of videos (e.g., animation, live-action, explainer videos, spokesperson videos). Look for an agency that understands your brand and can bring creative ideas to the table.

Wrapping Up

Video marketing is a powerful tool, but creating high-quality content can be time-consuming and resource-intensive. Partnering with a top video marketing agency can alleviate these challenges and elevate your brand strategy.