This first section of the creative brief must contain all the necessary information to answer the most important question of all 👉🏻 What is the project about?
Whether it is to raise awareness about climate change, attract potential customers, or increase your website traffic, the scope of it must be correctly defined.
Below are a few questions that might help: 👇🏻

What is your business about?
What is it that you want to obtain through these ads?
What is your target market? Who are your customers and what do they think about your brand?
What feelings and associations do you want to evoke?
What are the functional and emotional benefits your project will deliver to customers? What problem does it solve?

2. Where will you display the graphics?

Digital ads can appear in specifically designated areas of a website (Google Ads) or social media platforms (Facebook, Instagram, Twitter, etc.), with different shapes and sizes. The only limitations are the requirements of the "environment" you are running your campaign through, so make sure you let your designer know where exactly are you planning to display the requested banner ads, for a complete understanding of the task.

3. Sizes and formats

If you’re new to display advertising, you might not be familiar with all the dimensions and formats of all possible ads. Here's all the information you need: 👇🏻

👉🏻 Google Ads

300 x 250 px - medium rectangle
336 x 280 px - large rectangle
728 x 90 px - leaderboard
300 x 600 px - half page
320 x 100 px - large mobile banner
240 x 400 px - vertical rectangle
980 x 120 px - panorama
250 x 360 px - triple widescreen
930 x 180 px - top banner
580 x 400 px - netboard
320 x 50 px - mobile leaderboard
468 x 60 px - banner
234 x 60 px - half banner
120 x 600 px - skyscraper
120 x 240 px - vertical banner
160 x 600 px - wide skyscraper
300 x 1050 px - portrait
970 x 90 px - large leaderboard
970 x 250 px - billboard

💡Tips & Tricks!
It's not mandatory for you to request a banner for every possible size. Instead, it's up to you to pick the ones that best fit your specific business needs.
Check out the guide to ad sizes from Google for a full understanding of the tool.

👉🏻 Facebook Ads

1200 x 628 px (1080 x 1080 for a 1:1 image) - feed image ads
600 x 315 px (1.9:1 landscape) or 600 x 600 (square) minimum - feed video ads
600 x 600 px minimum (recommended size 1080 x 1080) - carousel ads
600 x 600 px minimum (recommended size 1200 x 628) - right column ads
600 x 600 px minimum (recommended size 1200 x 628) - marketplace ads
600 x 600 px minimum (recommended size 1200 x 628) - instant articles ads
1080 x 1920 px - stories ads
600 x 600 px minimum (ratio: 1:1 for square, 9:16 for landscape) - collection ads

💡 Tips & Tricks!
Check out Facebook for business help center for a full understanding of the formats, sizes, and placements. Pick the right ones for your brand and let your ManyPixels designer know all about it. 🙌🏻

‍
👉🏻 Instagram Ads

Minimum width: 320 pixels
Maximum width: 1080 pixels
1080x1080 px - carousel image ads
1080x1920 px - carousel stories ads
minimum width 500 px. (aspect ratio 400x500 min. - 191x100 max., 30MB max. 2 minutes max. ) - feed and stories video ads

👉🏻 Twitter Ads

800 x 418 px for 1.91:1 aspect ratio, 800 x 800 for 1:1 ratio - website card image
800 x 800 px for 1:1 aspect ratio, 800 x 418 px for 1.91:1 ratio - app card image
600 x 335 px min. - single and multi-image tweets
800 px width min. - direct message card

👉🏻 LinkedIn Ads

100 x 100 px - company logo size for ads
100 x 100 px - spotlight ads logo size
300 x 250 px - spotlight ads custom background image
1200 x 627 px - sponsored content images

☝🏻 As for the accepted formats, each network has its own requirements. Still, most ad platforms accept JPEG, PNG, GIF, MOV, MP4 and many more. Not all networks accept HTML5, but all the major players do, including Google AdWords.

🚨 Make sure you always mention the exact sizes and formats you need, in the brief, before submitting the task to your ManyPixels designer, as a way to avoiding delays and misunderstandings.

4. Content

All digital ads should include the following three basic components: 👇🏻

brand logo - used to build brand awareness.
value proposition - a catchphrase that stands out (usually includes attractive offers, discounts, or promotions). E.g. Winter clearance sale 50% off.
CTA (call to action) - text or button, it encourages users to click. E.g. Shop Now!

💡Tips & Tricks!
Keep it simple yet memorable. Use clean graphics and concise text, always matching your brand identity (brand guidelines).

5. Inspiration

What are your aesthetic preferences or reference materials you are inspired by? Always provide a visual direction for your designer 👉🏻 What other similar concepts do you like and why? You can upload them as attachments, share them as links or even save them and select them as your brand profile.

upload images of similar graphics that you like or assets you already have and want to use
provide links to similar concepts that you like, on platforms such as Dribbble, Behance, Pinterest, ManyPixels Portfolio, etc. or any other inspirational source you might find convenient.

☝🏻Where to find inspiration? Check our Ultimate Guide to creating efficient Mood Boards.

🙌🏻 After you've successfully completed all sections of the brief and submitted the project, your assigned designer will start working on it and will deliver the first draft on the next business day (sometimes 2 for complex requests). If revisions are needed, no worries, you can easily communicate with your designer using the chat in the ManyPixels app.

Ready to submit your first digital ads request? Pick the right plan for you here.

Didn't find what you were looking for? 👀 Check out our Scope of Service or contact us directly.

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Scope Of Design Service

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